Social Video
Using the popular and fashionable shooting method on TikTok - one person playing multiple roles, we produced a social media video to showcase Qatar Airways’ 20th anniversary celebration in Beijing, as well as Qatar Airways’ best services and the convenience of Doha Airport, conveying how Qatar Airways can help you connect to a better world.
Interactive H5
Design 25 creative boarding passes to promote destinations and Qatar Airways (QR). Users can obtain these boarding passes through ATL (online promotion) and BTL (offline activities) in various ways, experience interactive draws, and get good luck in the recommended destinations in 2025.
Social
Create social media hot spots on Weibo and WeChat through official accounts and KOLs, share topic content, H5 interactions and videos, and invite more audiences to participate in Qatar Airways celebrations and welcome the lucky journey in 2025.
Media
Targeted advertising was placed on WeChat Moments to accurately reach high-intent users, inviting them to participate in Qatar Airways’ 20th anniversary celebration in Beijing, and directing traffic to watch videos, follow WeChat official accounts, and sign up for Qatar Airways membership.
