MCN focused on travel content marketing
We focus on travel scenarios, understand travelers' needs and behaviors, provide cross-platform MCN expert selection, and provide full-funnel services such as data analysis and real-time optimization to help brands reach the audience that best meets brand needs at the right time and through the right content.
1,000+
Travel Related KOLS
10,000+
KOCs in Travel/Lifestyle
1 billion
Followers In Chinese Platform
Data-driven content creation
We evaluate KOLs based on their personality, audience engagement, and content quality, and select the most suitable KOLs from five different dimensions.
KOL Types
Type
KOLS focusing on the travel lifestyle sector
KOL Public Opinion
Avoiding risks based on public opinion
- Xiaohongshu: authentic image, outstanding appearance
- Douyin: down-to-earth, attractive, friendly
- Weibo: influential, inspiring
KOL Followers Images
The matching degree between brand/node marketing strategy and the age, gender and demographic characteristics of account followers.
Follower Demographics:
Whether the followers have obvious interests or preferences, and more engaged comment areas
Follower Engagement:
Follower engagement indicators, contribution ability and retention rate
KOL Data Analysis
Cost-Effectiveness Data
CPM, CPE
Post Data
Good data and update records; minimal difference between reported and unreported posts, better content quality
Short Video Data:
Good data and update records, sales conversion capability; video completion rate
KOL Content Analysis
Analyze content from different dimensions, such as the tone, format and keywords of previously shared content
Xiaohongshu
In line with the tone of Xiaohongshu, the content should appear fashionable and sophisticated, and we prioritize content that attracts female interest
Douyin
Prioritize KOLs who frequently share content related to travel, daily life, city experience, fun, etc.
KOL Traffic Analysis
About the fan growth in the past 30 days
- The fan growth in the past 30 days is positive
- The fan growth shows a positive trend
- High engagement rate in the last 10 posts/videos
Engagement Rate
Prioritize KOLs who have produced popular content in the past 30 days
