Awareness Media layout
Expand brand exposure and enhance awareness of AirAsia among target audiences
Content Seeding Strategy: Leverage social and travel platforms like Xiaohongshu (RED) and Mafengwo to boost interest through authentic user-generated content (UGC) and travel guides.

Industry Vertical Strategy
Leverage airline-ticket-focused WeChat Official Accounts to precisely target travel-enthusiast audiences through tailored content campaigns.